Get to Know Us

You work tirelessly every day to attract new customers, increase profits and provide better customer service. Smart Solutions designs and builds Magento eCommerce and custom web solutions that work just as hard as you do.

We are a trained, experienced team that specializes in all aspects of eCommerce and website development including essential strategies and interface design.

  • Strategy and planning
  • Site, catalog and content architecture
  • Web & user interface design
  • Web development and programming
  • User training
  • Search engine optimization

We provide reliable ongoing support and digital marketing services. We are here to ensure you are successful and your site is the powerful conversion and sales tool you need it to be.

  • Search and keyword optimization
  • Content development
  • User conversion strategies
  • Analytics and data driven insights
  • Digital marketing including PPC
  • Ongoing managed solutions

Sharon Manderson, CEO & Founder


Sharon spends most of her day driving the companies’ strategic direction, speaking with customers who are interested in working with Smart Solutions and making sure the team has what they need to remain productive, motivated and on top of their game. She stays connected by actively participating in professional groups, presenting at industry events and publishing articles on all topics web related.

Recent Work

Recent Play

  • Volleyball Mom and board member
  • College visits

Strive to be undeniably great!

— Sharon

Lisa Alexander, CTO & COO


Lisa is responsible for the reliability and performance of all web and Magento eCommerce projects and operations. She guides clients from kickoff to launch facilitating communication and ensuring all project deliverables meet or exceed expectations. Clients benefit from her meticulous expectations and true attention to detail. Lisa holds a B.S. in Computer Information Systems and a B.A. in Sociology.

The distance between insanity and genius is measured only by success.

— Bruce Feirstein

Recent Work

Recent Play

  • Bass playing
  • Knoebels

Paul Opalack, Board of Directors


Mr. Opalack is a well-known leader in management consultancy. He co-founded Noblestar in 1987 and prior to that, served as Senior Vice President for Cap Gemini. Paul is known for coaching and growing ambitious talent and can spot technology trends that yield real business value. He holds a B.S. in Mechanical Engineering and an MBA in Finance, both from Lehigh University.

Recent Work

  • Attendee at Magento Imagine
  • Guiding Smart Solutions strategic direction

Recent Play

  • Sailing
  • Travel, travel, travel
  • Enjoying Kate’s success

Just get it done.

— Paul

Key Team Members

RJ Stroman

RJ Stroman
eCommerce Project Manager

RJ puts our customers first. He works directly with clients and development teams to manage overall project development efforts, website delivery and ongoing support needs.

“The key to finishing is to keep starting.”

He brings experience in eCommerce as well as software development, project engineering and consulting to our team. RJ has over 9 years of experience in the e-tailing industry as a business founder and that experience includes over 9 years of shopping cart and more than 3 years of Magento experience. He holds a B.S. in Engineering from Cornell University.


Amy Wood
Website and UX Designer

Amy is a digital designer and visual problem solver. She has served in the roles of art director and senior web and eCommerce designer working with clients from small business and nonprofit, to corporate, associations and online retailers. In all capacities, her true passion is interpreting a client’s vision while creating a solution that engages the audience.

“Make it awesome!”

She holds a B.A. in Mass Communication from Towson University and a M.A. in Graphic Design from Savannah College of Art and Design (SCAD).


Jennifer Downs
Software Engineer

Jennifer is one of the most skilled developers on the planet.

“Walking on water and developing software from a specification are easy if both are frozen. – Edward V Berard

Her skills include Magento, PHP, ASP .NET, Java, C++, C#, HTML, CSS, JSON, and JavaScript as well as database experience in Oracle, SQL Server, and MySQL. She holds an M.B.A. in Information Systems from the University of Maryland, College Park.


Kristen Ennis
Senior Web Developer

Kristen codes marketing and eCommerce websites, from layout to function. She is passionate about web standards, programming, elegant design and balancing them all harmoniously.

“There are 10 kinds of people in the world — those who understand binary and those who don’t.”
– Author Unknown

Kristen holds a B.S. in History, a B.A. in Studio Art Multimedia from American University and is pursing a B.S. in Computer Science at UMBC.

We are Hiring! Join Our Team.

Smart Solutions is growing and looking for new talent. If you are a true self-starter and thrive in an entrepreneurial culture, we should talk. We promote an open and diverse work environment where everyone works together to succeed.