Email Marketing

Email marketing is just as important as other forms of online marketing. It is an easy, inexpensive way to keep in touch with your customers, get your name in front of qualified prospects, and drive traffic to your website. Recent studies have shown that email marketing produces higher conversion rates than some other forms of marketing. This is primarily because email is accessible and one of the most widely used forms of communication today.

Like other forms of marketing, you need to take care with it. Email marketing is powerful but often easily abused. Many businesses go overboard and create "spam like" newsletters that are immediately deleted or ignored by many. It is important to create relevant, targeted messages that your customer will find helpful and respond to.

Smart Solutions will help you:

• Define a email marketing strategy
• Identify your target audience
• Select the right newsletter service provider such as Constant Contact or iContact.
• Prepare and write content for your newsletter
• Increase the chances of your email being read by using effective Subject lines and From text
• Design a newsletter or email template that reflects your corporate brand
• Develop email marketing mailing lists
• Add sign up forms to your website.
• Create a clear call to action - layout out what you want your recipients to do and how you want them to do it.
• Track who opens and clicks on your emails
• Setup and schedule autoresponders

Smart Solutions is an approved Constant Contact business partner. Sign up for email marketing now...