Email Marketing

Email marketing is an important form of online marketing and, if done correctly, will work for your business.

• According to research conducted by the Direct Marketing Association, email marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such as print catalogs (reference).

Like other forms of marketing, you need to take care with it. Email marketing is powerful but often easily abused. It is important to create relevant, targeted messages that your customer will find helpful and respond to.

Smart Solutions will help you:

• Define a email marketing strategy
• Identify your target audience
• Design a newsletter or email template that reflects your corporate brand
• Prepare and write content for your newsletter
• Work with you to generate effective Subject lines and From text
• Add sign up forms to your website.
• Create a clear call to action - layout out what you want your recipients to do and how you want them to do it.
• Track who opens and clicks on your emails
• Setup and schedule autoresponders

Smart Solutions is an approved Constant Contact business partner. Sign up for email marketing now...