GEMTECH Chooses Magento


Taking Retail Success to the Next Level

GEMTECH is a leading suppressor designer with roots in the silencer business going back to 1976. GEMTECH silencers are in duty use worldwide by the United States military, Intelligence Community, Federal Law Enforcement, state and local peace officers, wildlife and agricultural agencies, friendly foreign military and police.

Why Redesign

The current GEMTECH website is built on a proprietary eCommerce platform that lacks the comprehensive set of retail and merchandising features necessary to boost online sales, propel growth and further advance the brand. A new, customer friendly interface is needed to make it easy for shoppers on all devices to quickly find the products they need and purchase online.

Using Magento to Create New Opportunities

GEMTECH has partnered with Smart Solutions to take advantage of leading digital technologies and build a new, responsive B2B/B2C website. Magento provides an abundance of opportunity, scalability and flexibility not found in most eCommerce platforms and delivers features and scalability that were once available only to the largest retailers.

The Complete Digital Strategy

Smart Solutions will execute a digital strategy for GEMTECH consisting of site architecture, user experience design, site development, SEO and mobile optimization. The new website will promote GEMTECH’s products and company culture, provide interactive education based media and deliver enhanced product search and filtering including product recommendations.

Smart Solutions will provide GEMTECH with valuable website analytics that provide the insight needed to increase traffic and conversions as well as identify top performing sales channels. Managed Solutions services provide post launch performance tuning, security upgrades and site monitoring that will minimize risk of downtime and hacks that can impact profitability and compromise sensitive customer data.