Search engine optimization (SEO) is the process of optimizing your website and delivering relevant content in order to achieve a high ranking in search engines for your target keywords. SEO is not the same as it was years ago. You cannot launch a website, throw up mediocre content, build a few links and expect to rank well. You must publish high quality content and be smart about how you incorporate target keywords throughout your website.
- Learn how Google and other search engines look at your website and content during a search to determine relevance and ranking
- Understand how to identify target keyword phrases and where to place them on your site
- Review other factors that influence rankings including mobile and social