Website Strategy & Planning

You wouldn’t tell your customers to get lost. But that’s what happens if you don’t have a well-defined, comprehensive web strategy that’s guaranteed to get you found and convert visitors into customers.

A well planned website strategy will help you maximize the return on your investment and set the foundation for a successful solution. Less experienced website companies often design a website without adequate research and planning. This is a mistake that could cost a business owner money. Read more about our website design and development process.

Smart Solutions begins every project with a well defined web strategy. We take the time to understand your business, your unique requirements, and develop an approach that ensures your online success. Our website design questionnaires will help clarify the reasons you want a website and what you expect to achieve by having one.

We help you see the “big picture” by considering the following:

• Your target audience and what is going to attract them
• Your competition including what they are doing online and how they are marketing themselves
• How you distinguish yourself from competitors
• How you plan to use the website and strategies for converting customers and generating income from its use
• Sales trends and statistics
• Website usage trends and statistics
• The goals you have for your website and how you plan to market and promote it
• Your website layout and design preferences
• The structure and presentation of your website content and how to ensure it engages your customer and motivates them to contact you
• If applicable, your existing website and what is working or not working with it
• How you will analyze and measure success
• Content management requirements
• Search engine optimization and other traffic generating techniques