Digital and Website Marketing

We want to help you grow. Digital marketing is the backbone of your business. It is how you attract new leads, generate interest and increase sales. The mere existence of a website is not enough. You need to influence prospects early in their consideration cycle and reach consumers who will yield a high lifetime value.

Not sure where to begin? We realize every business is different. Smart Solutions will implement a tailored digital marketing plan to boost website visibility and attract high-value customers. We help you research, acquire information about consumer behaviors and gain the insights necessary to make smart marketing decisions based on data.

Market variables and other external factors will influence how customers are engaging with your website and your business. Our ongoing discussions will keep your marketing strategy fresh and ensure you are using your budget to the greatest effect.

Digital Marketing Funnel - Website and Digital Marketing Maryland

Smart Solutions will develop a solutions-oriented approach to marketing that guides your buyer’s journey from awareness to action and beyond. We make data driven decisions and gather insights at every touch point to better understand audiences, predict behaviors and make smart marketing decisions.

Search Engine Optimization

A solid search engine optimization (SEO) plan is critical to the success of any marketing or eCommerce website. Up to 40% of all customers start their buying journey using a search engine. Organic search engine optimization is one of your greatest opportunities for finding customers while they are researching or in a “ready to purchase” mindset. Website SEO increases the likelihood that shoppers will see and choose your products or services instead of your competitors’.

Website Search Engine Optimization

Search Engine Marketing (SEM) and Pay Per Click

Organic SEO is important but a page one ranking for a competitive keyword set is not easy to achieve and takes time. Pay-per-click and paid Google Ads deliver traffic faster by placing you at top positions on search engines. Our pay-per-click experts will show you how to managed your budget and develop targeted ad campaigns that will increase your click through rates. An effective SEM and paid search campaign will boost your qualified leads, increase sales, promote consumer awareness and market content that will engage your customers. Smart Solutions measures, monitors and analyzes your data to ensure you get the most out of your advertising spend and make wise marketing decisionss.

Google Ads and Pay Per Click

Social Advertising and Retargeting

Retargeting and remarketing allow you to position targeted ads in front of a defined audience that has previously visited your website. The goal is to identify likely prospects and potential customers and serve a series of encounters with your brand that ultimately generates a sale. Facebook has more than 2.2 billion active monthly users. There are more than 800 million people liking or sharing on Facebook every day. Fortunately, Facebook offers multiple layers of targeting, so you can focus your Facebook ads on exactly the right audience for your business.

While your website might attract visitors, only two percent of your traffic will convert to a sale on the first visit.

Social Advertising and Retargeting

Analytics and Reporting

Actionable, data-driven insights allow businesses to make smart marketing decisions that develop campaigns that really work. From what we have seen, an organization’s data is one of their most underused assets. Analytics and other measurement tools provide the insights you need to evaluate your campaign performance and adjust as necessary. When you have the data to make informed decisions, you are well on your way to success. Smart Solutions will help you configure Google Analytics dashboards and reports to monitor and track the activities and conversions that are most important to your business including how visitors navigate your website.

Data Driven Marketing and Website Strategies

Content Marketing

Content marketing is at the heart of most successful digital marketing campaigns. Content connects businesses with their target audiences at any stage in the sales funnel. Valuable, strategically released content provides conversion rates about 6 times higher than many other digital marketing methods.

  • Build trust and brand reputation
  • Connect and educate your customers
  • Improve your SEO efforts
  • Showcase your subject matter expertise

Content Marketing